More Tactics for Engaging with Your Email List

When you own a business, whether online or off, you know the importance of not only staying in touch with your existing customers but constantly trying to find new ones. There is so much automation available online today that it can make this process much easier. One of the best tools you can use is a service that will enable you to use contact email marketing.

Having a website can be an extremely beneficial to an offline business ( and mandatory for an online business!) but the sad truth is that for the most part, people won’t visit your website more than once (of course if your website offers a lot of products or services you will likely get repeat visitors) but if your website is more of an informative format it can be tough to get people to come back.

If you have a method for capturing their contact information, such as an opt-in form, you can build a very large email list. When they opt-in to your list they are telling you that it’s ok for you to send them emails. This is the very best way for you to establish yourself as an expert in your field and build trust with your customers or would be customers.

Of course, as with most things, the implementation of this method might take a little trial and error. One of the biggest mistakes many people make with their opt-in list is that they don’t spend enough time contacting their customers and offering them a special deal. This can be as simple as telling your customers of an upcoming sale, and make sure they know that they are getting early notice only because they are on your email list. You can also offer coupons or other incentives.

If your business is more serviced based you may want to use this method to inform your customers of any new services you are providing. The point is that this allows you a great opportunity to keep in contact with your visitors and provide them with some valuable perks and that will make them eager to open and read every email that they receive from you.

Another helpful tactic is to use your existing customer email list to find more customers and a great way to do that is to offer your existing customers an incentive to get their friends and family to become a customer too. For example, if you have an offline store you could offer everyone on your list a coupon off of the price of a purchase if they refer someone else to your store and that person signs up for your email list. There are a lot of ways you can do this but you get the point, an email list can be a wonderful way to leverage your existing customer base.

If you are willing to spend some time to build a list of customers, or potential customers, and then spend some time to keep in contact with them and build a relationship with them by offering them information and special deals just for being on your list, you will have an extremely powerful tool in building your business. Contact email marketing, when done correctly, can be like money in the bank.

6 Tips to Creating Effective and Profitable Email Marketing

Email marketing is an extremely efficient and effective method of increasing your sales and your customer base, but as with so many other marketing tools, if you don’t know what you’re doing it can actually cause more harm than good. Don’t ever forget that you are marketing to other companies and not individuals so your messages need to be tailored to your actual audience. When your company is trying to establish a business to business email marketing strategy, there are significant differences in your approach then if you were working on a business to consumer campaign.

Here are a few of the major points you need to consider in order to create a more effective and profitable email marketing campaign:

1. Keep it simple. If you were to meet with a prospect in person you would make sure that your pitch were straight to the point. When sending B2B emails you want to achieve the same no nonsense tone. Their time is valuable and you want to prove to them that you appreciate that fact by getting right down to business in your email, just as you would if you were talking to them in person.

2. Don’t forget the “WIIFM” (what’s in it for me) approach to your email messages. Make sure that you clearly articulate what advantages your company can provide to their company and why it just makes sense for them to do business with you. You have to structure your email message in such as way as to set yourself apart from the competition.

3. Don’t be afraid to ask them for their business. If you don’t have a clear call to action such as ‘click here now’, for example, they may not do anything. It’s one of the most common mistakes marketers make, they don’t ask the prospect to actually take action, they fail to ask for the sale. Don’t make this mistake.

4. To optimize the effectiveness of your email campaign make sure you take the time to learn more about your prospects business and what you can do to help them. This information can prove extremely helpful when you are composing your email message. By being able to add specific points to your email that would only apply to their particular business you are letting them know that you’ve taken the time to learn about their company and their needs which will help you build trust with them.

5. Remember, this is a business that has their own marketing campaigns and they are familiar with all the tricks. Don’t try too hard to ‘sell’ them. Keep your message short and on point and then follow up with a firm and clear call to action.

6. Track your results. You want to keep track of open rates as well as an increase in sales and/ or customers. It’s important for you to know which campaigns work and which ones didn’t. This information will allow you to tweak the ones that work and reuse them and start from scratch on some of the less effective campaigns.

Email marketing can be a huge benefit to any business building strategy. Take the time to research your market before you implement your business to business email marketing plan. This added step will allow you to make more money and increase your customer base for a very small investment.

Reaching Out to Your Email List

By now, you probably understand the importance of capturing your website visitors contact information using an opt-in form and building a large email list of potential customers. This is an extremely effective tool to help you develop a relationship with your online visitors. For the most part, this is the only way to build a relationship since many of these people won’t come back to your website again. Once you’ve got an email list you can use broadcast email marketing to let them know about any new product or service you’re offering.

When it comes to contacting your email list you basically have two ways to do it, you can just load a series of pre-written emails into an autoresponder service that will send out the emails over whatever period of time you choose. That way everyone who signs up to your list will receive all the emails in your series one after the other in order until they’ve received them all, or you’ve added more.

This method is a fantastic way to keep in touch with the people on your list and since the method is all automated it doesn’t take any time from you (once you’ve written and loaded the emails, of course).

But if you’ve got a sale coming up or you’ve just added a wonderful new service and you want to let all of the customers on your email list know about it right now, you want to send an email broadcast. You can set this message to go out at a certain time or a certain day but the point is that everyone on your list will get this email at the same time… if that’s what you want.

You can even customize a broadcast so that only part of your list will receive it. It’s up to you. But this is the method you will want to use if you have some hot news that you just want to let everyone know about right away without adding this message to your series and have to wait several days for some of the people on your list to receive it.

In order to be as effective as possible here are a few things you need to make sure you are doing when it comes to composing your email messages:

  1. If you want as many of the people on your list to actually open and read your email as possible you have to make sure that whatever headline you choose is interesting and compelling. You want to excite your readers and make them eager to open your email. Make an interesting headline.
  2. An interesting headline will only take you so far though. It’s also important that your message is on point and short. For the most part, you want your reader to be engaged in your message before they’re finished reading the first paragraph. If you can hook them and get them to read your whole message you will have a much better chance of getting them to take the desired action.
  3. Don’t be afraid to ask them to make a purchase, or do whatever else it is you want them to do such as sign up for your newsletter, etc. You’d be amazed at how many marketers actually fail to ask for the sale. Whatever action you want them to take, provide them with a clear and easy to understand the call of action such as: buy now!

Broadcast email marketing is a great way to let everyone on your list know about something special all at the same time.

Planning Your First Blog

Blogs aren’t just for telling your far-flung family members about your recent trip anymore, they are used more and more as a way to drive highly targeted website visitors to your site with the intent of making a sale. The reason blogs are becoming the mainstream for internet marketers is due in large part to the way search engines work, for that reason you need to have some basic understandings of the ins and outs of blogging, and that’s where this blogging guide can help.

I mentioned search engines and the way they work as the driving force behind the increasing popularity of blogs as a business website, here’s what I mean. All search engines love to give their customers, anyone who uses that search engine to find things online, quality results. Very often quality results and fresh content go hand in hand. For this reason, the search engines love fresh content. When you put up a ‘regular’ static website the content doesn’t change very often… if ever. With a blog, on the other hand, the content changes often which keeps that site fresh which keeps the search engines happy and they will reward the blog owner by giving them a higher page rank.

When your blog gets a high page rank you will get a lot of free, targeted traffic and that is the name of the game. There is one thing that all online businesses have in common, they all need a constant supply of targeted visitors to their website. Any tool or technique that can help a website owner get more traffic, especially for free, is a welcome addition.

The next thing you’ll want to keep in mind when starting your blog is that if you want to build a business around it you need to be willing to invest a little money. You don’t want to stick with the free WordPress or Blogger platforms because you don’t actually own anything. If you buy your own domain name (for around $10) and you have that domain hosted (around $10/month) you will actually own that little piece of internet real estate. You can do whatever you want with your domain, including sell it.

You also want to think carefully about what the topic of your blog will be, this is really important if you plan on making money with your blog. Careful choice of the niche market you’re going to build your business in is something that is too often overlooked. If you take some time to pick a good niche market, the rest of your business building will be much easier. Picking the right niche is about 90% of the battle.

Using the information in this blogging guide can really help you set off on your new blogging career on the right foot. Just be willing to invest some time to learn new concepts, then put into practice what you’ve learned, and you’ll be amazed at how much money you can make online, and how much fun you can have making it. Good luck!

Blogging to Make Money

Even though the economy is running extremely rough right now, we are still lucky because the internet has opened up so many new income generating possibilities. The sad thing is that so many people are unfamiliar with the various ways of making money online and many people, who simply don’t know any better, will dismiss internet income opportunities as scams. While it’s true there are scams online, and off, it’s also true that you can make real money online and one of the best ways for a beginner to make money online is starting to blog for money.

A blog is simply an online journal, the name comes from the words weblog, blog. You can start a blog for free and learning how to set up your blog is very easy to do even if you don’t know anything about computers or websites. Most people will learn all they need to know in a few hours. You can pick various themes and there are several things you can add to your blog that will help you monetize it.

The first thing you need to decide is what the theme of your blog be. It could simply be something that you are interested in and know a lot about such as a hobby, or if you really want to make a lot of money, you could learn the secrets to picking an extremely profitable niche market and start your blog around that niche. This will enable you to get more leverage out of your blog and make more money.

When it comes to earning money from your blog you have several choices, the two main options are with affiliate marketing and Google Adsense. Affiliate marketing is a business model where you sign up to become an affiliate, for free, for a certain product or service, advertise that product or service on your blog, and when someone buys that product or service from the unique URL of your site (which will have your unique affiliate id embedded in it) you will earn a commission.

Google Adsense is a process where you allow Google to place ads on your blog, ads that are related to the topic of your blog when someone clicks on one of the ads you will earn a commission. With adsense, the amount you make per click can vary dramatically based on the popularity (and thus the number of money advertisers are willing to spend to place the ad) of a certain topic. The more popular the niche you’re in, the more advertisers will spend on the ads and the more you’ll make when someone clicks on those ads.

Don’t let the ignorance of others scare you off learning how to blog for money. Sure, it’s true that there are a lot of scams online, just like there are anywhere else if you’re not careful, but the reality is that if you’re willing to invest some time to learn some simple skills you can turn your hobby into an income… maybe even a full time income.

3 New iPhone Updates that Give Us A Glimpse of the Future

Apple knows about the future.

Apple has had a track record of accurate predictions. Inventing the iPhone and growing into a 1trillion dollar company isn’t something that happens by chance.

The recent OS update gives an indication of what’s in store for us.

1. Facebook tracking pixel is blocked on Safari

On Apple’s new update, Social media tracking pixels have been blocked on Apple’s Safari browser, making it much harder for Facebook to advertise and re-target you. What platforms are coming next?

2. iPhone Time limits and screen time alerts

In the latest iPhone release, iOS 12, Apple released a feature that tracks how much time you spend on your phone and what apps you use. You can set restrictions, daily time limits, and app usage.

So who do you think will be most impacted? most? Think about the two biggest time sucks on your iPhone: Facebook and Instagram. Finally, we’ll all have a greater awareness of the time wasted and more control of the present moment.

3. “Dark mode” Mac’s new OS

In “Mojave”, Mac’s latest OS, Apple is trying to make it easier for you to focus on tasks. With the introduction of “Dark Mode”, which darkens the system and puts a focus on your content.

What’s the big learning from these updates, and where does Apple think the future is headed?

Apple recognizes that the world is oversaturated by disruptive information and we are seeking more FOCUS!

There will be more emphasis on quality content experiences that enable focus, utility, and value.

They are guiding their users away from distraction and towards self-control.

I believe that over the next 10 years new technologies will emerge to provide us more controlled, safe and focused experiences. Brands will be racing to “protect” their Users from infiltration and over saturation of irrelevant content and technology.

Why?

Because in this rapidly changing, technologically advanced global world we live in, its become more about what you ignore rather than what you pay attention to.

Building an Opt-In Email List

One of the most important things you can do to improve the success of your online marketing efforts is to take the time to build an opt-in email list. When customers come to your website you can encourage them to sign up to your email list by offering them an incentive. Once they’ve signed up to your list you can communicate with them as often as you want. You have two options when it comes to communicating with them, an email series and blast emails.

An email series is simply a number of emails, you determine how many, that have already been written and loaded into an autoresponder and that will be sent out over a period of time, automatically. For example, if you have created a series of emails that consists of 10 emails and you schedule them to go out daily, every person who signs up to your email or newsletter will immediately get the first email and they will then receive one email a day for nine more days. The emails will continue to go out in the order you set them up in. That way everyone will receive your emails whether they’ve been signed up for a long time or whether they’ve just signed up.

When you do a blast you will send out the same email to everyone on your list at the same time. Everyone will receive the same message whether they’ve been signed up to your list for years or days. This type of email message is particularly effective if you have some new product or service you want to let your customers know about, or if you’re having a sale. This is a great way to offer your customers a coupon for an upcoming sale.

Remember though, no email will be effective if it isn’t read. For that reason make sure to follow these tips to get the most out of all of your email campaigns:

  1. Carefully consider who your target audience is and what they want. If you’re not sure you can ask them. Send out an email and ask them to let you know what questions they have or what products they may be interested in.
  2. Make sure you use a title that will pique their curiosity. No matter how well written an email is, it won’t do you any good if your customers don’t read it. Make the headline something compelling.
  3. Make your message short and to the point. While you will want to ‘sell’ your customers a little bit if your message drags on and on you will most likely lose them. Just highlight the most important things: what’s in it for them. They will make up their own mind from that point on.

By keeping these tips in mind you can dramatically improve your results from all of your email marketing efforts whether you use a series of emails or blast emails or both. Just give your customers what they want and they’ll reward you for it by purchasing your products or services. Everyone wins!

What’s The Best Blog Software?

If you are interested in starting your own blog one of the most important decisions you’ll make is choosing the best blog software. You have several choices, many of them are free, but before you choose just the right type of software you have to decide what you are going to use your blog for. That really will make a big difference in choosing the right software for your needs.

For example, if you are just blogging about your life and you have no real interest in making money from your blog than virtually any free software will do, such as WordPress or Blogger. At this stage, the most important thing for you to consider is the ease of use. You can use each type of blog for a while just to see which one you feel the most comfortable with.

If, on the other hand, you are using your blog to make money either as an affiliate marketer or with the use of Adsense, you will need to be a little more careful. The actual software can still be the same, for instance, many internet marketers prefer the WordPress platforms. The difference is that you won’t want a free WordPress site. Instead, you will want to buy your own domain name, so you own it, and have your blog hosted on another site such as Hostgator.com or HostMonster.com. That way your blog is your own personal piece of online real estate, you own it and you can control what you put on your site and what you do with it.

Going with the free version for a business blog is a very risky proposition Any of the free blogging sites have their own terms of service (TOS), which are always changing, if they find your blog to not be compliant with their TOS, the can delete your blog. Now think of what that would mean if you were making money with a particular blog and you’ve spent time building up traffic to that blog and one day it was just gone! Yikes.

Another thing to take into consideration when looking for the best software are the types of plugins available. Plugins are small software programs that you can literally ‘plugin’ to your blog by just a few clicks of the mouse, anyone can use them, and there are probably ten’s of thousands of them available for every imaginable need, and most are free. If this concept seems weird to you, just think of them like apps for a smartphone, it’s a similar concept. Some types of blogs will have a lot more plugins than others, so this could help you make up your mind which is best for you.

It’s always nice to have options, and when it comes to finding the best blog software you have quite a few. Just keep your overall goals in mind when trying to decide which is best for you. For the most part, if you are just a ‘personal blogger’ and not really in it to make money, the free versions are just fine for you and your needs.

Moving on to Advanced Internet Marketing

Once you have mastered the basics of marketing on the internet and are seeing results, you need to move onto advanced internet marketing. Even if you aren’t ready to actually implement advanced marketing, knowing about it in advance can help you prepare for jumping into it when the time is right.

Why Worry About Advanced Internet Marketing?

Many people learn the basics of internet marketing and then stop. They figure they are doing well right where they are, so there is no reason to move forward. Why mess with a good thing?

There are plenty of reasons why you need to know as much about internet marketing as you can. You may be doing very well on your website right now, but you need to be constantly growing your marketing and adapting to the changing demands of your potential customers if you are going to stay ahead. This is where advanced internet marketing comes into the picture.

In regular marketing, the store across town is your competition. You may only have to worry about staying ahead of a few other businesses in your area. But online, stores all over the world are your competition. You potentially have to worry about hundreds of other businesses trying to steal away your customers. Since the world seems to be growing more impersonal, and customer loyalty is hard to come by anymore, this can represent a big problem to be overcome.

So What Do You Do?

The first thing you should do before focusing on advanced internet marketing is to give yourself a refresher course on any internet marketing strategies you already use. Use updated materials and sources to see if any new strategies have become available. This is a great start because you can put these to work for you without having to learn entire new methods.

Then turn to books, magazines on internet marketing, and well-established websites that are recommended. See what is next in line for you to tackle in your marketing campaign.

There are plenty of options available, so you should be able to sift through them to find one that you are not only comfortable using, but is also relevant to your business. Certain advanced internet marketing methods work better for some businesses than others, so only you can decide which direction you wish to take your marketing efforts.

Don’t Rush, but Move Forward

You don’t have to go racing into new marketing right away if you are doing well at the moment. You can use the opportunity to just learn all you can about the methods you are going to implement next. But you do need to always be learning something and preparing for the next stage of your website and business. This keeps progress and growth from catching you off guard.

If your current internet marketing efforts are based around the same tried and true tactics that seem to be working well, consider adding video marketing or perhaps even social networking to your overall marketing.

It may not be obvious right now, but you are doing yourself a big favor by learning about advanced internet marketing. Even if you just research it in your spare time, you will begin to formulate ideas and plans for the future of your business. This sort of preparedness and forward thinking will keep you going strong in the market for many years to come.

What is Google Adsense and How Can I Use it to Make Money?

It doesn’t matter what type of blog you have or want to have, you can blog about virtually anything under the Sun and still have the potential to make money. How? Easy, just start Adsense blogging. Don’t let the term scare you off, it’s really quite easy. All you have to do is sign up for Google’s Adsense program, for free, and they will place ads directly on your site for products and services related to your site. When someone clicks on one of the ads on your site you will get paid.

Now I want to make sure that you have realistic expectations. The amount of money you can earn will vary dramatically based on the topic of your blog. If your blog is about something that is hugely popular and there are a lot of people who are going to pay money to buy ads for that topic, you’ll make more with every click. On the other hand, if your blog is about something a little more obscure each click will earn you considerably less.

No matter how popular the topic of your site is or how much Google will pay you for each click, you will need a lot of traffic if you want to make a lot of money. Please don’t expect to put some ads on your blog and retire from your full-time job. In most cases that simply won’t happen. What can, and often does, happen is that you’ll make some extra money every single month just by doing what you’re already doing… blogging.

If you want to increase your earning potential there are a few things you can do to optimize your Adsense revenue:

1. Get more traffic. There are a lot of ways you can do that and the processes can be as simple and free or as advanced and technical as you like, it really depends on whether you are online to make a living or just online to have some fun and make some extra cash is just a bonus. For the most part, more traffic to your site equals more money from Adsense.

2. Leverage your money making potential by setting up many blogs. If you have 10 blogs and each of them is making just $10 a month that comes out to $100 a month. That’s $90 more a month that you would have made with just one blog. True, you won’t get rich on it but again, it’s more money in your pocket for doing what you are already doing… not bad. Now, don’t let the idea of having multiple blogs scare you off, there are easy ways you can automate the system to make it very easy to build your own ‘blog empire’. If you want to make a full-time income online, that’s one of the best ways to go.

Adsense blogging is a simple and easy way for anyone to make a little extra cash online. Just by going to Google and signing up for AdSense you can make money on your blog. And for those of you that want to make a full time living online, there are many ways you can leverage the power of your ads to really ramp up your earning potential. The bottom line is that it’s really all up to you and what you want to accomplish with your blog.