Reaching Out to Your Email List

By now, you probably understand the importance of capturing your website visitors contact information using an opt-in form and building a large email list of potential customers. This is an extremely effective tool to help you develop a relationship with your online visitors. For the most part, this is the only way to build a relationship since many of these people won’t come back to your website again. Once you’ve got an email list you can use broadcast email marketing to let them know about any new product or service you’re offering.

When it comes to contacting your email list you basically have two ways to do it, you can just load a series of pre-written emails into an autoresponder service that will send out the emails over whatever period of time you choose. That way everyone who signs up to your list will receive all the emails in your series one after the other in order until they’ve received them all, or you’ve added more.

This method is a fantastic way to keep in touch with the people on your list and since the method is all automated it doesn’t take any time from you (once you’ve written and loaded the emails, of course).

But if you’ve got a sale coming up or you’ve just added a wonderful new service and you want to let all of the customers on your email list know about it right now, you want to send an email broadcast. You can set this message to go out at a certain time or a certain day but the point is that everyone on your list will get this email at the same time… if that’s what you want.

You can even customize a broadcast so that only part of your list will receive it. It’s up to you. But this is the method you will want to use if you have some hot news that you just want to let everyone know about right away without adding this message to your series and have to wait several days for some of the people on your list to receive it.

In order to be as effective as possible here are a few things you need to make sure you are doing when it comes to composing your email messages:

  1. If you want as many of the people on your list to actually open and read your email as possible you have to make sure that whatever headline you choose is interesting and compelling. You want to excite your readers and make them eager to open your email. Make an interesting headline.
  2. An interesting headline will only take you so far though. It’s also important that your message is on point and short. For the most part, you want your reader to be engaged in your message before they’re finished reading the first paragraph. If you can hook them and get them to read your whole message you will have a much better chance of getting them to take the desired action.
  3. Don’t be afraid to ask them to make a purchase, or do whatever else it is you want them to do such as sign up for your newsletter, etc. You’d be amazed at how many marketers actually fail to ask for the sale. Whatever action you want them to take, provide them with a clear and easy to understand the call of action such as: buy now!

Broadcast email marketing is a great way to let everyone on your list know about something special all at the same time.

Planning Your First Blog

Blogs aren’t just for telling your far-flung family members about your recent trip anymore, they are used more and more as a way to drive highly targeted website visitors to your site with the intent of making a sale. The reason blogs are becoming the mainstream for internet marketers is due in large part to the way search engines work, for that reason you need to have some basic understandings of the ins and outs of blogging, and that’s where this blogging guide can help.

I mentioned search engines and the way they work as the driving force behind the increasing popularity of blogs as a business website, here’s what I mean. All search engines love to give their customers, anyone who uses that search engine to find things online, quality results. Very often quality results and fresh content go hand in hand. For this reason, the search engines love fresh content. When you put up a ‘regular’ static website the content doesn’t change very often… if ever. With a blog, on the other hand, the content changes often which keeps that site fresh which keeps the search engines happy and they will reward the blog owner by giving them a higher page rank.

When your blog gets a high page rank you will get a lot of free, targeted traffic and that is the name of the game. There is one thing that all online businesses have in common, they all need a constant supply of targeted visitors to their website. Any tool or technique that can help a website owner get more traffic, especially for free, is a welcome addition.

The next thing you’ll want to keep in mind when starting your blog is that if you want to build a business around it you need to be willing to invest a little money. You don’t want to stick with the free WordPress or Blogger platforms because you don’t actually own anything. If you buy your own domain name (for around $10) and you have that domain hosted (around $10/month) you will actually own that little piece of internet real estate. You can do whatever you want with your domain, including sell it.

You also want to think carefully about what the topic of your blog will be, this is really important if you plan on making money with your blog. Careful choice of the niche market you’re going to build your business in is something that is too often overlooked. If you take some time to pick a good niche market, the rest of your business building will be much easier. Picking the right niche is about 90% of the battle.

Using the information in this blogging guide can really help you set off on your new blogging career on the right foot. Just be willing to invest some time to learn new concepts, then put into practice what you’ve learned, and you’ll be amazed at how much money you can make online, and how much fun you can have making it. Good luck!

Blogging to Make Money

Even though the economy is running extremely rough right now, we are still lucky because the internet has opened up so many new income generating possibilities. The sad thing is that so many people are unfamiliar with the various ways of making money online and many people, who simply don’t know any better, will dismiss internet income opportunities as scams. While it’s true there are scams online, and off, it’s also true that you can make real money online and one of the best ways for a beginner to make money online is starting to blog for money.

A blog is simply an online journal, the name comes from the words weblog, blog. You can start a blog for free and learning how to set up your blog is very easy to do even if you don’t know anything about computers or websites. Most people will learn all they need to know in a few hours. You can pick various themes and there are several things you can add to your blog that will help you monetize it.

The first thing you need to decide is what the theme of your blog be. It could simply be something that you are interested in and know a lot about such as a hobby, or if you really want to make a lot of money, you could learn the secrets to picking an extremely profitable niche market and start your blog around that niche. This will enable you to get more leverage out of your blog and make more money.

When it comes to earning money from your blog you have several choices, the two main options are with affiliate marketing and Google Adsense. Affiliate marketing is a business model where you sign up to become an affiliate, for free, for a certain product or service, advertise that product or service on your blog, and when someone buys that product or service from the unique URL of your site (which will have your unique affiliate id embedded in it) you will earn a commission.

Google Adsense is a process where you allow Google to place ads on your blog, ads that are related to the topic of your blog when someone clicks on one of the ads you will earn a commission. With adsense, the amount you make per click can vary dramatically based on the popularity (and thus the number of money advertisers are willing to spend to place the ad) of a certain topic. The more popular the niche you’re in, the more advertisers will spend on the ads and the more you’ll make when someone clicks on those ads.

Don’t let the ignorance of others scare you off learning how to blog for money. Sure, it’s true that there are a lot of scams online, just like there are anywhere else if you’re not careful, but the reality is that if you’re willing to invest some time to learn some simple skills you can turn your hobby into an income… maybe even a full time income.

3 New iPhone Updates that Give Us A Glimpse of the Future

Apple knows about the future.

Apple has had a track record of accurate predictions. Inventing the iPhone and growing into a 1trillion dollar company isn’t something that happens by chance.

The recent OS update gives an indication of what’s in store for us.

1. Facebook tracking pixel is blocked on Safari

On Apple’s new update, Social media tracking pixels have been blocked on Apple’s Safari browser, making it much harder for Facebook to advertise and re-target you. What platforms are coming next?

2. iPhone Time limits and screen time alerts

In the latest iPhone release, iOS 12, Apple released a feature that tracks how much time you spend on your phone and what apps you use. You can set restrictions, daily time limits, and app usage.

So who do you think will be most impacted? most? Think about the two biggest time sucks on your iPhone: Facebook and Instagram. Finally, we’ll all have a greater awareness of the time wasted and more control of the present moment.

3. “Dark mode” Mac’s new OS

In “Mojave”, Mac’s latest OS, Apple is trying to make it easier for you to focus on tasks. With the introduction of “Dark Mode”, which darkens the system and puts a focus on your content.

What’s the big learning from these updates, and where does Apple think the future is headed?

Apple recognizes that the world is oversaturated by disruptive information and we are seeking more FOCUS!

There will be more emphasis on quality content experiences that enable focus, utility, and value.

They are guiding their users away from distraction and towards self-control.

I believe that over the next 10 years new technologies will emerge to provide us more controlled, safe and focused experiences. Brands will be racing to “protect” their Users from infiltration and over saturation of irrelevant content and technology.

Why?

Because in this rapidly changing, technologically advanced global world we live in, its become more about what you ignore rather than what you pay attention to.

Building an Opt-In Email List

One of the most important things you can do to improve the success of your online marketing efforts is to take the time to build an opt-in email list. When customers come to your website you can encourage them to sign up to your email list by offering them an incentive. Once they’ve signed up to your list you can communicate with them as often as you want. You have two options when it comes to communicating with them, an email series and blast emails.

An email series is simply a number of emails, you determine how many, that have already been written and loaded into an autoresponder and that will be sent out over a period of time, automatically. For example, if you have created a series of emails that consists of 10 emails and you schedule them to go out daily, every person who signs up to your email or newsletter will immediately get the first email and they will then receive one email a day for nine more days. The emails will continue to go out in the order you set them up in. That way everyone will receive your emails whether they’ve been signed up for a long time or whether they’ve just signed up.

When you do a blast you will send out the same email to everyone on your list at the same time. Everyone will receive the same message whether they’ve been signed up to your list for years or days. This type of email message is particularly effective if you have some new product or service you want to let your customers know about, or if you’re having a sale. This is a great way to offer your customers a coupon for an upcoming sale.

Remember though, no email will be effective if it isn’t read. For that reason make sure to follow these tips to get the most out of all of your email campaigns:

  1. Carefully consider who your target audience is and what they want. If you’re not sure you can ask them. Send out an email and ask them to let you know what questions they have or what products they may be interested in.
  2. Make sure you use a title that will pique their curiosity. No matter how well written an email is, it won’t do you any good if your customers don’t read it. Make the headline something compelling.
  3. Make your message short and to the point. While you will want to ‘sell’ your customers a little bit if your message drags on and on you will most likely lose them. Just highlight the most important things: what’s in it for them. They will make up their own mind from that point on.

By keeping these tips in mind you can dramatically improve your results from all of your email marketing efforts whether you use a series of emails or blast emails or both. Just give your customers what they want and they’ll reward you for it by purchasing your products or services. Everyone wins!