Digital & Content Strategy • Growth Optimisation • Leadership


I’m Francis Rodino, a seasoned Digital Director and Growth Lead with expertise across a wide variety of skill domains including digital and content strategy, web development, UX, social media strategy, marketing optimisation (CRO), and analytics. With 15 years experience in digital & content strategy, leading cross-functional teams, and collaborating at some of the world’s most recognised and respected brands, I help my team launch more than websites or digital campaigns; we design content experiences.

If you’ve been Googling my name, you may have come across some music links! Yup, that’s me – I was actually one of the first independent musicians (first in the UK at least) to successfully raise $50,000 through crowd-sourcing platforms Sellaband and PledgeMusic.

Digital and music are my two career passions, although in the past years the music production has taken a backseat to my career as digital strategist and growth lead.

“Companies today do not need a digital strategy, they need a business strategy for the digital age”

Content strategy is deeply embedded in my DNA, whether launching a website, social media campaign or optimising B2B product pages. I love the challenge of answering questions like “What, why, where, and when?” as our cross-functional teams come together to plan the next product launch.

At the end of the day, if your experience doesn’t put the customer’s needs first, then your marketing can be overly costly and potentially fruitless.

Great to have you here, and feel free to get in touch if you have questions or just want to say hi.