A Few Highlights

Here are few notable projects. For a full career rundown, check out my LinkedIn.

2017-2018:
Thomson Reuters to Clarivate Analytics Website Launch


Clarivate Analytics is the new $3billion global technology spinoff from Thomson Reuters and is a leader in providing trusted insights and analytics to accelerate the pace of innovation. It offers world-class, cloud based solutions for the science and academic industry.

  • Led global digital and website transformation from Thomson Reuters to Clarivate Analytics.
  • Developed and launched Clarivate.com global website and presences in China and Japan
Results:
      • Increased conversion rates over 150% in 6 months

2016:
Light to Learn: Raising Education hopes across africa with solar technology


Bridge Academies provides education to families living on less than 2$ a day. Akon Lighting Africa provides solar lighting sto millions of Africans shrouded in darkness. The Light2Learn campaign brought these two initiatives together, shining a spotlight on the Africa’s energy and education crisis. Working with TRUE, I developed a content and digital strategy that raised awareness to these critical initiatives and drive lead generation.

Results:
      • Increased Bridge Academies Facebook page by more than 300% in 4 weeks
      • Increased Akon Lighting Africa’s Facebook Page by 75% in 4 weeks

2016:
the big issue: RELaunching the uk’s leading social business


The Big Issue is the world’s most widely circulated street paper, which exists to offer homeless people the opportunity to earn an income. Working with TRUE, I helped to re-launch the Big Issue’s new “mobile first”, digital news platform.  I developed a content and website strategy that informed the UX, CMS requirements and worked with The Big Issue’s editorial teams to re-design a content and distribution production that could thrive in the rapidly changing digital news landscape.

Results:
      • Increased efficiencies for Big Issue internal teams, faster, more agile go to market content production
      • SEO optimised and mobile friendly and content which presented TBI content to a younger audience

2014:
playstation game launch: Destiny


Working with Drum and OMD I developed a digital strategy to support the release of Destiny, one of Bungie’s flagship games.

Results:
      • Campaign attracted more than 4million players for the Beta release

2012:
10 million Facebook fans


Working with BBC Worldwide (now BBC Studios) as their retained digital agency, I developed a social media strategy and viral content activation campaign that helped Top Gear grow their Facebook presence from 2million to over 10 million in just over 6 months. The team celebrated by producing this epic video clip.

Results:
      • Established Facebook as number 1 traffic driver to topgear.com, increasing online ad revenue by 55%