5 Things to Think About Before Spending Money on Internet Marketing

There are so many internet marketing products available today, from methods and systems to teach people how to make money to scripts and software that help speed up the process.

However, just like with any other information product, not everything is as good as the sales page may make it out to be. Or, in some cases, it just isn’t a good fit with the person buying it. If you have decided to invest in internet marketing products then try and keep the following tips in mind.

1. Who is the author?

Before you buy, try and dig a little deeper to find out who the author of the book, system or method is. This is not as important with scripts and software, but with information, products itís good to know who you are buying from.

Unfortunately, the internet has allowed many to make money without actually having any knowledge of what they are writing about and this doesnít bode well for anyone buying a new money making system.

2. If it sounds too good to be true, it usually is.

If internet marketing products promise you that you can make $5,000 in the next 50 minutes, you would likely not believe it. Then why would you believe an internet marketing product that says you can make $10,000 in a month, even if the time span is longer?

Remember that internet marketing is essentially a business and a business can take quite a bit of time before it becomes profitable, so be patient.

3. Don’t give in to your emotions.

Sometimes you want to believe in something so much that you overlook the cold, hard facts that are screaming at you that it is impossible for all these internet marketing products to deliver on their promises.

Yet, here you are putting your PayPal information in again to buy the latest shiny toy, even though you probably have a hard drive full of products you have never read.

4. Take action.

This is one of the biggest problems in internet marketing today. People buy so many systems but never implement even one. They keep on looking for the Holy Grail without actually putting in the work to see whether or not they already have it in their grasp.

They jump from product to product, with no clear goal in sight hoping they will find that one product where they can push a button and their PayPal will receive money automatically. Unfortunately, it doesnít work like that and you still need to put some work in. All the internet marketing products out there combined will not make you money if you do not put the work in.

5. Give it time.

Just like with a diet, internet marketing products and the systems they offer need a little time. By their very nature, search engines take time before they rank a site and you are tempted to scrap a system within 24 hours of trying it because it doesnít work.

Remember that you need to give anything a chance for at least 30 days to really judge how effective it is. If after thirty days you have not seen any progress, then, by all means, switch to a different system.

Digital Nomad Festival 2018 – DNX – What’s it really like?

A highlight of the Digital Nomad Festival, DNX in Lisbon, September 2018.

It was truly inspiring weekend surrounded by like-minded digital professionals from all walks of life and corners of the world. Everyone united in the spirit of community, travel, friendship and most importantly, freedom.

A fine example of thriving in the 4th industrial revolution. Check it out.

Why is internet marketing so important?

Many people wonder why internet marketing is such an important thing. In today’s world, you have to be sure that you are getting your name and business in front of people. If you aren’t doing this online, you arenít even coming close to your potential.

Internet Marketing Basics

You need to know some of the basics of internet marketing before you can just jump right into it. Getting some books on the subject or consulting with a professional is always a good idea. You need to understand the benefits you can gain if you want to understand why internet marketing can be so effective for boosting the bottom line for any business enterprise.

Learn Where You Can

There are a great many books and magazines on the subject that you can delve into. Set aside time to do this on a weekly if not daily basis. If you are planning on making a living online, then the more time you devote to studying it, the more likely you are to succeed in your pursuit.

If you want more in-depth learning on the subject, you may be able to find some courses that will help you. Colleges often host classes on why internet marketing is an important aspect of a business. These may be found through the college, or through a local small business association.

One of the very best places to learn about internet marketing is from someone who works with it every day. If you know anyone in the marketing industry, or can make contacts somehow, do so.

If you can gain knowledge from someone who has hands-on experience, you may be able to avoid many of the pitfalls that some people face when they are just starting out in marketing. Talk to them whenever you can, and ask them questions regarding why internet marketing is so effective for them and how you might translate those tactics to your own business.

Look at the Competition

Take some time to study your competitionís marketing campaigns. Try to find the marketing of as many businesses that are similar to yours as you can. This will give you a good idea of how they are using online marketing.

Some people wonder why the internet marketing of the competition is important, but the answer to this is simple. If they are getting a lot of business and growing, they must be doing something right. If they are failing, you may be able to get some ideas on what not to do.

As you can see, there are many different ways in which you can learn a lot about internet marketing. Once you know something about it, you will be able to start applying it to your website and your business. Before too long, you should start seeing increased traffic and sales. Then you may just find yourself happily ahead of the competition.

It is easy to see why internet marketing should be taken very seriously. If you want to survive in the online community, you have to be able to prove your mettle. Without internet marketing, you will be lost among the thousands of other businesses out there. So find some good resources and get to learning.

8 Fatal Mistakes in your Digital Marketing

How much money does your business spend on ads? Are you getting the ROI you’re looking for? According to Econsultancy, for every $92 spent acquiring customers, only $1 is spent converting them.

Before spending more money on digital advertising, check out my list of 8 Fatal Mistakes in your digital marketing.

1. No Strategy

You think that throwing money at more ads will do the trick. If you don’t have a strategic goal for what you want to achieve and a plan for how you’re going to get there, you risk wasting all or most of your money.

You should have SMART objectives and evaluate the analytics before, during and after the campaign to extract actionable insights to inform your iterative strategy.

2. Doing what you’ve always been doing and expecting a different result

Many people credit this quote to Einstein.

Sadly, I still see this disease spread across corporate marketing teams. The marketplace is changing SO fast, User behaviors, technology, and practices are changing rapidly so last year’s way of working is already out of date.

If it’s not working, why continue working in this way?

Change it up, roll with the punches, morph your organizational structure, roles, activities, and strategies to be lean, mean and fluid.

Trust me, your competitors are doing this right now.

3. You don’t have a powerful online value proposition

Is your offer clearly defined? Is it tailored to your customer segment? How are you differentiating yourself from other brands, products, platforms, services or offers?

Developing a content strategy that communicates your competitive edge is key as “Content” is ultimately what you will attract your audiences through different channels like social, email marketing, your blog, and search.

Having a consistent message through these channels will help increase your domain authority. You can’t just randomly post on social media and expect to achieve your marketing goals.

The sales funnel is now non-linear, multi-channel and Users expect quality, consistent content that reflects their stage in the buyer journey. All of these activities are brought together through a strategy (see point 1).

4. You have not made an investment in data, analytics, and intelligence.

You think you know, but in reality, you don’t know what you don’t know.

It’s not about being data-driven, it’s about being data informed. If you don’t know what your Users are doing, and the why, when and where it’s like throwing darts with a blindfold on.

I see it all the time, it’s like big corporations have money to burn, although they are burning it on advertising (disruptive and effective) instead of intelligence.

Leaders – hire the people and technology to “data-inform” your marketing organizations. Support them with process and structure to nurture this practice as it will inform all facets of your marketing activities and long-term viability.

5. You believe in “Best Practice”

This is a good one. There are still loads of people out there who believe in “best practice” for digital marketing 🙂

I’m sorry to disappoint, but “best practice” doesn’t exist. It might have existed in the 3rd industrial revolution where people worked on “single purpose” machines like a typewriter and there was a “best” way of using it.

In digital, every campaign, website, a tactic is unique for every product or brand. Just because it works on Amazon doesn’t mean it will work with you. Just because your competitor is doing it doesn’t mean you should do it.

You are unique, just like your Users and your products. You have to find the best way to communicate with them, develop meaningful efficient relationships in the process. You do that by immersing yourself in the data. (see point 4).

6. Your copywriting is weak and ineffective

You’re spending money on ads, but you don’t hire a copywriter or dedicate adequate focus on copywriting.

Headlines should explain the benefit of your offer. It should be clear, easy to understand and avoid cliches and business jargon.

An image should be emotive and make Users want to clock.

Writing should be clear, concise, specific and use power verbs that appeal to human emotions.

CTAs should push people to find out more and learn about your business. Give Users a reason to choose you.

7. Conversion Rate Optimization as standard practice

Conversion Rate Optimization is a systematic way of finding opportunities for growth and developing data-driven ideas for how to build on those opportunities.

Who is leading this in your organization? If you’re not taking this seriously, you won’t be winning.

The questions asked in CRO are:

What problem so we need to solve?
What do our Users need, what are they looking for?
Why? How do they choose?
How is it what we offer is clearly defined and different?
Where is our website leaking money?
What are they doing or not doing on our website?

8. You’re not agile enough to catch up or stay ahead

Look around you. There are businesses (including your competitors) who are launching effective digital marketing. But what are they really doing and how?

Amazon, Tesco, Airbnb, Zappos, Google – they are dynamic companies who invest in tracking and testing.

The marketing campaign is dead, my friends. It has been replaced with rapid-fire experimentation, with specialist teams, technology and structure in place to support it. The companies who are taking this seriously are winning. How about you?

Techstars Startup Weekend – Social Impact Edition

I had the amazing privilege to work with 80 budding entrepreneurs, all with a burning desire to make a difference and change the world for the better. We all came together for Techstars Startup Weekend, Social Impact Edition.

Hosted at Campus London, the event started on Friday evening where over 50% of attendees pitched their ideas. Ultimately, 15 projects were chosen, groups based on passion points were formed, and the ideation process commenced.

It wasn’t fluffy brainstorming.

TechStars have a tried and tested framework from developing an idea through to pitching and it all starts with the “Lean Canvas”

Fantastic mentors support the groups, which were actively encouraged to “fall in love with the problem, not with the solution”, as Simon Azzopardi, said.

Pizza, sushi, coffee, tears, sweat and more contributed to an outstanding Sunday night of pitches that thoroughly entertained and inspired.

Check out the video for a very small taste of how it all works.

Do you have a great idea? Are you looking for a co-founder? Don’t know where to start? Look no further, and find a Techstars near you!