FRANCIS RODINO
Author · Revenue Architect · International Speaker
More leads won't save your business. A system will.
Marketing should amplify a system that works, not compensate for one that doesn't.
As Featured In & Recognised By
── SOUND FAMILIAR? ──
If you've said any of these out loud, we need to talk.
Founder Dependency
"If I stepped away for 30 days, revenue would collapse. I built this business for freedom. I have less freedom than when I was employed."
Pipeline Blindness
"We're generating enquiries. But I don't trust my own numbers. Revenue feels like luck, not a system."
The Scaling Illusion
"I've hired more people. I've spent more on marketing. The numbers haven't moved. I feel like I'm burning money."
── 20 YEARS. ONE RESULT. ──
This isn't theory. This is what two decades in the trenches looks like.
20%
more sales
90
days
Consistently
across founder-led service businesses doing £1m–£20m
- Amazon #1 International Bestseller: Leads Machine
- Endorsed by Daniel Priestley & Shaun Clark, Co-Founder of GoHighLevel
- Certified GoHighLevel Partner
- SaaSpreneur Award Winner
- International Speaker
- Founder, Lead Hero AI
── THE FRAMEWORK ──
There's a reason your revenue is unpredictable. And there's a system that fixes it.
Most service businesses don't have a sales problem. They have a system problem. The RED Method is the 9-step revenue framework that fixes it. Built over 20 years, refined across hundreds of businesses, proven to generate predictable, scalable growth.
Market Intimacy
Understand your ideal client so deeply that your messaging feels like mind-reading.
── WHAT OTHERS SAY ──
Don't take my word for it.
"Francis Rodino gets it. He understands that whether you're looking for new customers, team members, investors, or partners, it all starts with a lead, a person who raises their hand and says, "I'm interested." Francis has created a playbook for entrepreneurs and business leaders who want to master lead generation and build sustainable, scalable success. He is a passionate and enjoyable person to work with, and it shows in the outcomes he creates."
Daniel Priestley
Entrepreneur, Co-founder of Dent Global and ScoreApp
"Francis is doing an amazing job helping businesses grow. He uses simple systems, automation and AI to bring in quality leads in a steady, reliable way. Instead of guessing where the next customer will come from, he gives service businesses a clear, step-by-step way to grow consistently."
Shaun Clark
Co-Founder & CEO, GoHighLevel
"Francis Rodino is a true growth architect. He asks the right questions, brings clarity where others guess, and builds assets that last, not one-off campaigns. His work helped us increase active users by 50% and create a marketing engine we can keep scaling from. Francis combines deep strategic insight with beautiful execution, delivering to a high standard while keeping momentum strong. He's the kind of expert who turns ambition into measurable growth."
Joe Gregory
Author and Publisher, Rethink Press and Forbes Books
── IN GOOD COMPANY ──
The people in the room matter. Here's who Francis shares them with.
Daniel Priestley · Entrepreneur, Co-founder of Dent Global & ScoreApp
Ryan Deiss · Founder, DigitalMarketer
Billy Gene · Founder, Billy Gene Is Marketing
── RECOGNITION ──
Recognised by the industry. Trusted by the people who matter.
SaaSPreneur Gold Award 2024 · HighLevel · Dallas
Most Innovative AI Platform 2025 · Great British Entrepreneur Awards
── THE PLAYBOOK ──
The system. Written down. Ready for you.
Leads Machine is the Amazon #1 international bestselling book containing the complete RED Method, the same framework that generates 20% more sales in 90 days. Read it before your competitors do.
"Business growth is downstream from lead generation. If you can't generate leads, almost nothing else matters. This book is going to get you drowning in leads."
Daniel Priestley
Foreword Author
── WORK WITH FRANCIS ──
Three ways in. One destination.
The Book
Start with the RED Method. Understand the system before anything else.
Revenue System Diagnostic
A structured audit of your pipeline, CRM, and conversion process. Identify exactly where revenue is leaking. For businesses doing £1m+ ready to stop guessing.
Full Implementation
Done-with-you and done-for-you revenue system build. For founder-led service businesses ready to install infrastructure that scales.
── THE PERSON BEHIND THE SYSTEM ──
I spent 20 years climbing the corporate ladder. Then I realised I was building someone else's empire.
After two decades in corporate, I founded Lead Hero AI with one mission: give service businesses the revenue infrastructure that only enterprise companies used to have access to.
The RED Method isn't a theory. It's everything I learned from the mistakes, the breakthroughs, and the hundreds of businesses I've helped scale, distilled into a system that works.
Outside of business, I perform original music under the name CAIYO, a legacy project for my daughter. I believe the same principles that build great businesses build great lives: systems, intention, and knowing what you're actually playing for.
── ON STAGE ──
If you're looking for a speaker who actually runs the systems he talks about, we should talk.
Francis brings 20 years of corporate experience and real-world implementation to every stage and microphone. No theory. No fluff. Just frameworks that founder-led businesses can install the week after they hear them.
Strategy as a Service: Turning HighLevel Into an AI-Powered Revenue Machine
The wake-up call for founders scaling through headcount instead of systems.
The 9-Step Revenue Engine: The RED Method for Consistent, Predictable Sales
The complete system for turning an unpredictable pipeline into consistent revenue.
Customer Journey Mastery: Designing Automated Revenue Paths That Convert at Every Stage
How to design automated paths that convert prospects into loyal customers at every touchpoint.
Endorsed by Daniel Priestley · Featured at ScaleUp Summit · International Speaker
Enquire About Speaking or Podcasts── RED SIGNAL ──
The weekly dispatch for founders who are done guessing.
AI moves fast. Most of what's written about it is noise. Red Signal cuts through with real tactics on sales systems, AI automation, and building a business that doesn't own you. Every week. Under 5 minutes.
Subscribe and get Chapter 1 of Leads Machine free.
Still wondering if your revenue system is broken?
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Free Revenue Audit